Philosophy
I train athletes to relentlessly pursue excellence—both in the game and in life. My expectation is simple: show up with a mindset to outwork and never be outworked. Regardless of your current skill level or background, I believe in building a standard of effort, discipline, and growth that translates far beyond the court.
My name is Jordan Carlson, and I’m a basketball trainer with a deep passion for player development and shot analytics. Over the course of my career, I’ve had the opportunity to work across Canada, the United States, and Europe—training thousands of athletes from grassroots levels all the way to NCAA Division 1 and semi-pro. I’ve also supported the growth and development of hundreds of coaches around the world.
What sets my training apart is a results-driven system built on technical precision, tactical reads, and cognitive development. I focus on helping athletes translate their training into real, game-ready performance.
I’ve been fortunate to work alongside some of the best in the game, including 3x NBA Champion Phil Handy, NBA/WNBA skills coach Ganon Baker, and NBA shooting coach Dave Love. I’ve contributed to the 2023 Provincial Team program and supported BYOG events across two countries, working with national team coaches and professional athletes.
One thing I take pride in is my commitment to measurable improvement. I don’t believe in hype—I believe in data-backed, trackable results. I’m one of the few trainers who can confidently guarantee progress you can see and quantify.
Whether you’re just starting out or looking to play at the next level, my goal is to elevate your performance while building a deeper understanding of the game. I’m here to help you grow—not just as a player, but as a person.
Always outwork, Never outworked.
International Basketball Coach
Shot Analysis & Player Development Specialist